Where there’s a vision that becomes reality, there’s a well-defined and prioritized product roadmap that provides strategic, company-wide alignment. Loren leans into vigorous planning and iteration to identify and deliver the product differentiators that connect with customers and drive revenue.
Recruit, hire, mentor and support product, engineering, marketing, quality assurance and support teams. Agile practice leader continuously improving processes and workflows, and supporting teams to self-organize, so they can work their best and stay focused on well-defined priorities.
Always looking to turn opportunity into success, gather data from inside a company and out, set goals and priorities, and help team members understand how they fit into the larger vision for the brand and product. Develop and execute Go-to-Market strategies, including competitive market and pricing analysis.
Measurement is key. What’s working? What’s not? Where do efficiencies lurk? Is the next big opportunity right under your nose? Data analysis doesn’t remove intuition (you gotta go with your gut); however, it does inform and provides the necessary feedback to always be improving.
Loren's marketing copywriter career began just as this thing called the Internet was really taking off. This coincidence sent Loren into a world of creating interactive projects and events on the bleeding edge of technology. One white paper later he heard the call of the product and found his new professional passion.